Selling at an auction is one of the oldest ways to get top dollar for your goods. In today’s fast-paced, digital world, it’s easy to forget about this method of selling.

The auction process is a great way to get the attention of potential buyers locally, regionally or nationally and to establish a bidding price for your items. It is also be a fun way to sell your items as well as make some extra money.

There are many advantages to using an auction process. Making sure you do it right can be the difference between getting a good price for your item and missing out on potential buyers. This blog is full of tips to sell and will explore the ins and outs of the auction process.  That way you can make the most informed decision when selling your items.

Aligned Asset Group provides auction assistance from start to finish

The Aligned Asset Group is a full-service asset management company that specializes in the auction process. We help you by handling the details to create a seamless transaction. We provide assistance from start to finish, including:

  1. Strategic planning and consulting: We work alongside you to create a detailed catalog of your items with clear, detailed, and accurate descriptions. We provide photographing guidelines to obtain the best images possible to advertise online.
  2. Our team also offers white glove service. With white glove we to you and taking care of both cataloging and image capture. We will take care of all the details so that you can focus on running your business.
    If you are interested in selling items through an auction process, don’t hesitate to contact us at We would be happy to provide you with more information and answer any questions you may have.
  3. Marketing and advertising: Our team uses marketing strategies to ensure your lots have the best opportunity to be viewed by the correct niche population and sold for top dollar.
    We also provide you with a marketing plan and can provide analytics reporting to track the effectiveness of the marketing.
  4. Auction management and administration. There are a few things to keep in mind when selling through an auction process. The first is to make sure your items are accurately described and photographed. This will help to set the right price and attract the right buyers.

When you work with Aligned Asset Group, we will take care of the entire process from start to finish. We will help you create a detailed catalog, list your items, manage the auction, collect payment and follow up with buyers.

Selling at an auction provides the seller an opportunity for competitive bidding

When you sell in an auction, you provide potential buyers with the opportunity to compete against each other for your item. Buyers are willing to spend especially if they know someone else is interested in the same piece of equipment. This can result in a higher selling price for you. Buyers are typically willing to pay more when they are competing against others. Price is determined by competitive bidding to realize true value, given the terms are cash, that day.

Selling in an auction can help to create a sense of urgency and excitement around your item, which can also lead to higher bids. By providing buyers with the chance to compete for your item, you create an open market where competitive bidding can help to drive up the final price.

Online auctions allow for niche audiences with specific criteria find what they are looking for in equipment. AAG specifically has ways to help you directly: you get access to our established buyer network. We have worked tirelessly to create a symbiotic relationship with buyers all over the world looking for food manufacturing and processing equipment.

This work allows our sellers to tap into this diverse network and gives you access to real individuals who have notified us they are looking for lines or pieces of equipment you may have idle and are looking to sell.

AAG has a buyer pre approval process to ensure we are providing you a qualified group of buyers at one of our sales. This pre approval process creates trust and encourages repeat participation in bidding at future sales as well

Online auctions allow for niche audiences with specific criteria they are looking for in equipment. This can be a great way to get rid of old or unused equipment. It is also a fantastic way to meet new people and learn about new technologies. By using online auctions, you can connect with people who might not otherwise have the opportunity to do so.

Results come faster sales for sellers

The auction process is designed to get sellers the best possible price in the shortest amount of time. With timed lots online; the auctions have a set start and end date so buyers are motivated to act quickly before the auction ends.

By using the auction process, sellers can avoid the traditional selling process which can often be lengthy and stressful. The seller gets to choose the time and the terms.

The auction process is also beneficial for buyers, as they can be sure they are getting a fair deal. In reality, they are only paying one bid increment above what another bidder is willing to pay.

More of our tips to sell include using Aligned Asset Group to sell because we are able to assist with collection of payment from buyers; we work with you or a hired rigging company on removal to ensure equipment is shipped and loaded in a timely fashion and we work with our sellers and buyers from start to finish to create a seamless process that has been proven successful.